Ali trained as a dog groomer, at Easton College in Norwich where she gained her City & Guilds and a wealth of experience in grooming varied and sometimes difficult dogs.

It was there that she decided to start her own grooming business where she could treat dogs gently, compassionately and definitely not on a 'production line'.  For that reason, it was decided that a 'one client at a time' approach was the only way to go, as this not only provides the greatest protection from cross-infection between dogs, but also less distractions and stress for the dogs themselves.

Ali has gone on to gain qualifications in Animal Aromatherapy so that problems can often be resolved without the need for medication, and all shampoos used are natural and aromatherapy based reducing as far as possible the risk of allergic reaction.

Ali is also qualified to micro-chip dogs, something that all dog owners should consider since it provides the greatest chance of recovering your 'best friend' should he/she go 'walkies' without you.